Dear Friend of Raise HECK,
This has been a challenging and emotional month. We have been outraged and grieiving along with so many other people about the deaths of George Floyd, Breonna Taylor, Ahmaud Arbery, and too many other Black people who have been killed. Raise HECK unequivocally believes that Black Lives Matter. We are committed to using our professional and personal resources and expertise to help in the fight for racial justice.
Here's our monthly roundup:
- 5 Takeaways Each from 2 Great Webinars
- Hot Off the Presses
- Ask Auntie HECKuba - Google Grants
- Stuff We Like
1. 5 Takeaways Each from 2 Great Webinars
Last week we presented with our friends from Media Cause about how to build a digital fundraising program by selecting the right tools and using some tried and true strategies. Get the highlights from our top 5 takeaways.
On May 20 we presented 20 Tests in 30 Minutes with Gaby Gollub from World Wildlife Fund. Here are our top 5 takeaways about testing!
2. Hot Off the Presses
Using a WYSIWYG can be challenging. Even the best WYSIWYG doesn't deal well with copying and pasting, and carrying over hidden tags. We have a hack that can save you time and aggravation for avoiding WYSIWYG pitfalls.
Are you ready to rock your new CRM? You will be after you've read our new guide published in partnership with EveryAction. In this guide, we share ideas for how to increase adoption of technology investments at your organization which in turn will save you money, help you retain talent, and increase your nonprofit's impact.
3. Ask Auntie HECKuba
Ask Auntie HECKuba is our monthly advice column for nonprofits. Have a question for Auntie HECKuba? Email hello@raiseheck.com with subject line Ask Auntie HECKuba
Dear Auntie HECKuba,
I keep hearing about Google Grants and a free advertising budget for my nonprofit. What's the 411?
--Lady Googling About Grants Always
Dear Lady GAGA,
Google Grants are the must-have accessory for any 501c3 organization. Google gives nonprofits a $10,000 grant every month to use for advertising. That's free money that you can use to drive your digital acquisition, acquire new supporters, and spread awareness about your mission.
For a primer about Google Grants and how to get one, check out Media Cause's comprehensive Google Ad Grant blog post. If you already have a grant but want to use it better, here are some best practices. Important: Media Cause is offering free Google Ad Grant services to racial justice organizations. For more information, contact taylor@mediacause.org
Happy googling!
Love,
Auntie HECKuba
4. Stuff We Like
Have you ever wished that someone would break down all the nonprofit fundraising and advocacy tools out there for you in a simple, easy-to-read, free to download guide? Well, you're in luck. Firefly Partners has published the Guide to Nonprofit Digital Marketing Tools and you can get it right now!
Keep raising HECK,
Sally + Charlotte
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