2022 CancerCare Individual Honorees

Christine Converse Hogan
Marsha Palanci
Susan Smirnoff


Join us in providing help and hope to anyone affected by cancer.

About The Gala

CancerCare presents the 2022 CancerCare Spring Gala on Tuesday, April 12, 2022 at The Ziegfeld Ballroom. The gala is a vital
source of funding for CancerCare and the organization’s premier event for its trustees, donors and business leaders. More than 500 people including community and business leaders, corporate partners and celebrities are expected to attend the event. Previous attendees include Katie Couric, Laura Linney, Cynthia Nixon, Whoopi Goldberg, Chef David Burke, Sam Donaldson, Mayor David Dinkins, Jessye Norman and many other notable figures who support CancerCare’s mission. Past honorees include Frank Doroff (former Executive Vice President of Bloomingdale’s), Bristol-Myers Squibb, Astellas & Medivation, Bayer HealthCare, Pamela S. Wygod and WebMD Health Foundation and Weil, Gotshal & Manges

Christine Ballroom Marsha Marsha

Date: Tuesday, April 12, 2022

Location: The Ziegfeld Ballroom, 141 West 54th Street, New York City

6:00 p.m. Cocktail Reception & Silent Auction

7:00 p.m. Dinner, Live Auction & Award Presentations


PROOF OF VACCINATION WILL BE REQUIRED FOR ALL ATTENDEES IN COMPLIANCE WITH DEVELOPING GUIDELINES ISSUED BY FEDERAL, STATE, AND LOCAL GOVERNMENTS.

Event Co-Chairs



Paula Lascano

Annette Alvarez Pizzo

Meet Our Committee



Paul M. Friedman

Christine Converse Hogan

Kay Hsu

Rachel Klein

Loretta & Raymond Moseman

Marsha Palanci

Lori & Michael Parisi

Chandni Patel

Drew Pizzo

Eleanor Signona

Susan Smirnoff & Kirk Zachary

Burt Zweigenhaft

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Christine Converse Hogan

Christine Converse Hogan joined the Board of Trustees of CancerCare in April 2013. Christine is actively involved in the CancerCare Golf Tournament fundraiser, serving as co-chair of the event and, as of June 2018, began serving on the Joint Finance and Executive Committees. Christine is a CIO Advisor at Zoom Video Communications Inc. Before Zoom, she was the Chief Information Officer/Managing Director at Fortress Investment Group. Previously, Christine was Managing Director/Head of Technology for Credit Suisse Asset Management and Managing Director/Head of Technology and Investment Trading Operations at Donaldson, Lufkin & Jenrette Asset Management. She resides in New York and Sarasota, Florida with her husband, Paul Hogan.

Marsha Palanci

Born in Ohio, Marsha grew up in Belgium and France and became fluent in French at a young age. Her love of food, brought to life in her mother’s kitchen, grew exponentially while living in Europe. Back in the States for college, her path to a dream first post grad school job was obvious. She became the cheese specialist at Sopexa, the French food and wine promotional agency based in New York.

After a few years, Marsha pivoted to wine by joining Schieffelin & Co, a wine and spirits importer now part of LVMH, creating public relations campaigns for many iconic brands, including Dom Pérignon, Hennessy Cognac, Ruffino, and Simi. During her early career in the wine industry, she also took time to seriously study gastronomy taking cooking classes in the States, Italy and France at the Cordon Bleu.

Always an entrepreneur at heart, she founded Cornerstone Communications in 1990 and spent the next quarter century developing brand identities and promotional campaigns for leading wine regions and producers throughout the world.

Giving back — a significant Cornerstone core belief — has led to longtime involvement with Les Dames d’Escoffier, an international association of women leaders in wine, food and hospitality. She works tirelessly in supporting their scholarship and mentoring programs and other philanthropic initiatives. Next year she will co-chair their annual conference where 400 top female professionals from around the world will gather in New York City.

Marsha and her late husband, Ed Lauber, have served as Trustees of Cancer Care since 2006 . In that capacity she and Ed co-chaired three galas and she continues to be an active member of the committee.

As a Medievalist in graduate school, Marsha now also supports Early Music New York as a board member. Passionate about the arts in general, she has amassed an extensive collection of work by women painters, sculptors, and printmakers.

In 2018 Marsha started a blog called TarteTatinTales. Three years later she is turning it into a book which is part memoire, part cookbook. Drawing on her life experience as a gastronome, entrepreneur, and philanthropist, as well as her instinctively curious nature, the book is filled with keen observations, compelling wisdom, and delicious recipes. The book will be published in early 2022..

Susan Smirnoff

Susan Smirnoff joined the Board of Trustees of CancerCare in 2004. She is a Past President of the Board, serving presently as Board Secretary and is a member of the Joint Finance and Executive Committees, Chair of the Nominating Committee and a member of the National Gala Committee.

Ms. Smirnoff is a healthcare communications and public relations consultant. She previously was the executive vice president and senior counselor of healthcare communications at Weber Shandwick. Before joining Weber Shandwick, Ms. Smirnoff was the Executive Vice President and Global Strategic Head of Health and Wellness and the Co-head of the New York HealthCare Practice of Ruder Finn, Inc. She began her career at Ruder Finn in 1979 and has been involved in HealthCare accounts exclusively since 1983. Prior to joining Ruder Finn, Ms. Smirnoff was involved with the U.S. Consumer Product Safety Commission and worked as a reporter for health and consumer affairs legislation and regulation.

In addition to her responsibilities at CancerCare, Ms. Smirnoff serves on the Editorial Board for Hadassah Magazine, the national advisory board for the School of Media and Public Affairs at The George Washington University and is a member of the board of trustees at Park Avenue Synagogue in NYC.

Ms. Smirnoff graduated from George Washington University. She lives in New York City with her husband, Dr. Kirk Zachary.

Laura Benanti

Tony Award-winner and five-time Tony Award nominee, Laura Benanti, is a highly celebrated stage and screen actress, who recently ended her critically acclaimed run on Broadway as Eliza Doolittle in Lincoln Center’s revival of “My Fair Lady.” Her television credits include “Younger,” “The Detour,” “Supergirl,” “Law & Order: SVU,” “Nashville,” “The Good Wife,” “Elementary,” “Nurse Jackie,” “The Big C,” NBC’s “The Sound of Music Live” and her heralded turn as First Lady Melania Trump on “The Late Show with Stephen Colbert.” Other Broadway credits include Steve Martin’s Meteor Shower, Amalia Balash in She Loves Me (Tony and Drama Desk Award nominee), Gypsy Rose Lee in Gypsy opposite Patti LuPone (Tony, Drama Desk and Outer Critics Circle Awards), Women on the Verge of a Nervous Breakdown (Tony nomination, Drama Desk and Outer Critics Circle Awards winner), Into the Woods (Tony, Drama Desk, Outer Critics Circle nominations), In the Next Room or The Vibrator Play, The Wedding Singer, Nine (starring Antonio Banderas). Other distinguished theater performances include Perdita in The Winter's Tale at the Williamstown Theatre Festival, Anne in A Little Night Music at the L.A. Opera, Eileen in Wonderful Town, and Rosabella in The Most Happy Fella, both for City Center Encores!

About CancerCare

Founded in 1944, CancerCare is the leading national organization dedicated to providing free, professional support services including case management, counseling, support groups, educational workshops, publications and financial assistance to anyone affected by cancer. All CancerCare services are provided by oncology social workers and world-leading cancer experts.



CancerCare Board of Trustees


PRESIDENT

Michael Parisi

EXECUTIVE VICE PRESIDENT

Andrew C. Pizzo

TREASURER

Loretta Moseman

SECRETARY

Susan Smirnoff


Board Members


Janet Dewart Bell

ALTON (JOSH) KREMER, MD

Margaret R. Diaz-Cruz, LMSW

J. LEONARD LICHTENFELD, MD, MACP

JOHN N. EVANS, CPA

MICHAEL MORRONE, CPA, CMA, MST

STEPHEN M. FIELDS

MARSHA J. PALANCI

FLAVIO FIGUEIREDO

WILLIAM C. PELSTER

RENATA FIGUEIREDO

DOROTHY SCHACHNE

PAUL M. FRIEDMAN

WAYNE M. SICHEL, RPH, JD

CHRISTINE CONVERSE HOGAN

HARVEY SHAPIRO

PATTI JEWEL

WALTER M. STEPPACHER IV

KRIS JOHNSON

Joanne M. Vanak, MSN, BSN

JOHN KEATING

CRAIG VOSBURG


Chief Executive Officer

Patricia J. Goldsmith

Premier Sponsor


Dorothy Schachne &
The Schachne Family




Leadership Circle




Gold Sponsors





Silver Sponsors




Patron Sponsors



Become a Sponsor!

If you are interested in participating, please contact elebensberg@cancercare.org

Sponsorship Levels


Leadership Circle: $50,000 (tax-deductible amount is $47,000)
  • One table of ten with premium seating
  • Name and logo billed as Leadership Circle in all event-related materials including: invitation*, program, website, signage, press releases and mobile bidding platform
  • Leadership Circle ad in the electronic journal
  • Verbal acknowledgment during the event program

Gold Sponsor: $25,000 (tax-deductible amount is $22,000)
  • One table of ten with preferred seating
  • Name and logo with preferred placement in all event-related materials including: invitation*, program, website, signage and press releases
  • Gold ad in the electronic journal
  • Verbal acknowledgment during the event program

Silver Sponsor: $10,000 (tax-deductible amount is $7,000)
  • One table of ten
  • Name and logo in event-related materials including: invitation*, website and signage
  • Silver ad in the electronic journal

Patron Sponsor: $5,000 (tax-deductible amount is $3,500)
  • Five(5) tickets
  • Listing in event-related materials including: invitation*, website and signage
  • Patron ad in the electronic journal

Contributor Sponsor: $2,500 (tax-deductible amount is $1,900)
  • Two (2) tickets
  • Contributor ad in the electronic journal

*Deadline for inclusion in the invitation is Monday, January 17th, 2022.


Individual Friend Ticket: $1,000 (tax-deductible amount is $700)

    Tickets will not be mailed. Your reservation will be managed at check-in.


E-Journal Ads:  The 2022 CancerCare Gala will feature an electronic journal that will be projected during the event and will be available online following the event.
Artwork Specifications: Size: 5” h x 10” w, Format: PDF or JPEG, Resolution: 300 dpi or higher. CancerCare is happy to design ads for our supporters.
Deadline: Tuesday, March 22, 2022

  • Premier Ad: $5,000
  • Benefactor Ad: $2,500
  • Supporter Ad: $1,000
  • Donor Ad: $500

Donate

Please reach out to Special Events Director,
Erica Lebensberg, with any questions:

elebensberg@cancercare.org

212-712-6165


All sponsor ads will be published here directly after the event.


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