Research Briefing

Thursday, April 10, 2025 9:30 AM -  10:45 AM PT

EWDi and Wonder: Strategies for Good have wrapped a 10 month, in-depth qualitative research initiative to understand the mindsets of audiences who are persuadable (but not our base) on their views on billionaires and progressive tax policies, and identify common communications strategies that can move those audiences toward support. 

In this webinar we will 

•  Share high-level findings on the mindsets of persuadable audiences
• Review some of the tested, most effective recommendations for narrative interventions for persuadable audiences
• Offer specific examples of what worked best — and what was less effective — in our research
• Preview the full Messaging Guide we've created based on our research, which we we'll share with participants

We also look forward to spending time answering your questions.

As we face the imminent threat of renewed or expanded tax cuts for the wealthiest, join us as we explore the complex psychology of our audiences and share real, tested guidance for how to make progress despite the challenges of the current narrative and messaging ecosystem.

This briefing is for advocates and organizations who message to — or simply want to better understand — moderate, persuadable voters across a range of demographics including race, geography, and ideology.